Meta Verified for companies arrives in Italy

Meta Verified is a paid subscription service launched by Meta for Facebook and Instagram platforms. Scheduled for the second half of 2024, the launch in Italy has been moved up, and registration for the waiting list is already available.

It offers businesses the chance to verify their account, securing the well-known blue check mark, and access exclusive features.

Main Benefits of Meta Verified for Businesses

Authenticity and Credibility: The blue check mark confirms that the account is authentic and recognized by Meta, enhancing customer trust and distinguishing it from fake or imitative profiles. This can be particularly crucial for businesses operating online or managing financial transactions.
Increased Visibility: Verified accounts tend to have greater visibility in feeds and search results on Meta platforms, increasing the potential reach of business content and engagement with the audience. With a Plus subscription or higher, the account is highlighted and appears in feeds before others.
Protection from Fake Accounts: Meta Verified provides proactive monitoring of the account to counteract the creation of fake profiles that could harm the company’s reputation.
Priority Support: Subscribers to Meta Verified have access to a dedicated customer service channel, ensuring faster and more efficient support in case of issues.

Other Benefits of Meta Verified

Beyond the blue check mark, Meta Verified offers businesses other advantages:

Enhanced Profile: The profile features additional options such as images linked to URLs.
Links in Reels: From the plus version, the ability to include external links in reels.
Advanced Insights and Analytics: Access to more detailed data and analytics to monitor account performance and optimize marketing strategies.

Costs of Meta Verified

The cost of Meta Verified for businesses varies, per single verification, depending on the country and the selected plan. In Italy, the standard version starts at $14.99.

The Plus version, which is most beneficial for professional use of Instagram and allows linking in reels (2 per month), requires $44.99 per month.

The more significant profiles are the Premium version at $119 per month (with 4 links in reels and superior protections and support) and the MAX version at $349.99, which includes a semi-annual review of your account by Meta.

If both Facebook and Instagram are verified, a 20% discount is initially granted on the total monthly subscription.

Is it worth it for your company to apply for Meta Verified?

The answer depends on several factors, such as the size of the company, the industry it operates in, and its presence on social media. Generally, Meta Verified can be a valuable investment for companies that:

• Have a large and active social media audience.
• Manage a significant brand or online reputation.
• Are at high risk of imitations or fake accounts.
• Desire access to advanced features and analytics.

The cost of Meta Verified varies by country (the United States and other European countries have different costs) and the selected plan, but it represents a valuable investment for businesses looking to grow and thrive in today’s digital landscape. The benefits in terms of authenticity, visibility, brand protection, and access to exclusive features translate into increased credibility, audience expansion, and sustained growth.

If your company is ready to secure the blue check mark and reach new heights on social media, Meta Verified is the solution for you. Don’t miss the chance to elevate your brand, strengthen your reputation, and unlock a world of opportunities for your business.

Contact our expert digital marketing agency specializing in Meta Verified to request your free consultation and discover how we can help you obtain the blue check mark and maximize the potential of this powerful service.