Building the Future: Cantalupi Group's New Digital Approach

Cantalupi: Innovation and Design in Yachting

Brand

Cantalupi Group is an Italian company specializing in design lighting and custom electrical systems for yachts, encompassing three brands: Cantalupi Light Engineering, Cantalupi Electric System, and 4C Innovation. The added value of Cantalupi Group lies in the synergy between high technological value and maximum product customization. The group is deeply committed to environmental issues, standing out for its unique expertise rooted in continuous research and the use of eco-friendly materials, while ensuring low-impact production processes.

Consolidating a Stronger Digital Presence

Despite its global recognition by all industry stakeholders, Cantalupi Group sought the support of HT&T to strengthen its digital presence and craft a comprehensive communication strategy in line with today’s challenges.
The goal was to redesign the company’s primary digital touchpoints, ensuring that the user experience across the various websites is intuitive, informative, and geared towards direct engagement with the target audience.

Cantalupi Group and HT&T Consulting: Together for a Renewed Digital Experience

Our collaboration involves not only the group’s corporate entity but also 4C Innovation and Cantalupi Lighting. The main project focuses on redefining the key digital touchpoints between the companies and their audiences.

We began by initiating a design process for the corporate website of Cantalupi Group, starting with an in-depth competitor analysis, both direct and indirect, to thoroughly understand the market landscape and identify the opportunities and competitive advantages of Cantalupi Group.
For 4C Innovation, we validated upgrades and integrated proposals for the current website through interactive prototypes, positively impacting user experience and facilitating the relationship and interaction with the company.

Lastly, we assist Cantalupi Lighting in designing the ideal digital assets to communicate new product lines or showcase the company’s participation in major international industry events.

Our team conducts market research, technical analysis, and usability studies to help the Cantalupi team make informed decisions on new website implementations and to develop digital strategies aimed at strengthening market positioning and opening new business avenues.

Strategic social guidance and campaign management

We provide strategic guidance on the company’s social media channels, particularly Instagram and LinkedIn.

These activities included defining specific guidelines and adopting best practices to optimize the brand’s digital presence.

In addition to the general consultancy, we supported 4C Innovation, part of Cantalupi Group, by creating editorial plans for Instagram and LinkedIn, handling every operational detail. For the company’s participation in the Monaco Yacht Show, we developed a paid strategy on Meta (Facebook and Instagram) and LinkedIn, managing and optimizing campaigns to maximize visibility and audience engagement.